Connecting your data to Bigdelta

Bigdelta works best when it can see both revenue truth and early behavior change.

Step 1: Connect Billing Data (Required)

Billing is the foundation for trust.

Bigdelta connects read-only to systems like:

• Stripe

• PayPal

• Shopify Partners

• PayMe

Billing data ensures:

• Accurate revenue numbers

• Board-ready confidence

Bigdelta never modifies billing data.

Step 2: Connect Product Data (Recommended)

Billing shows what happened. Product data shows what’s about to happen.

Product data allows Bigdelta to:

• Detect activity trends

• Identify churn and expansion Signals earlier

• Rank accounts by urgency

Bigdelta uses following product data:

• Product tracking (events, pageviews)

Tracking script

The first step to start sending data to Bigdelta is putting our tracking script on your website and/or product. It should take no longer that 10 minutes to get up and running. You can get detailed instructions how to setup tracking script in developer documentation.

• Product usage (entitlements, limits and usage)

• Feature adoption (based on product tracking events)

Product data is:

• Read-only

• Aggregated into activities, entitlements and feature adoption

• Used to detect trends, not inspect raw events

Step 3: Add Feedback (Optional)

Product data shows what’s about to happen. Feedback explains why.

Feedback data allows Bigdelta to:

• Identify churn and expansion signals earlier

• Rank accounts by urgency

Bigdelta supports following feedback data:

• Feature Requests

• NPS

• Bugs

• Praise

• Questions