Standard Metrics

Out-of-the-box subscription revenue metrics in Bigdelta, including MRR, ARR, churn, and retention (NRR/GRR).

Bigdelta provides standard subscription metrics out of the box. Use them for recurring revenue metrics, reporting, and SaaS analytics.

These metrics use consistent definitions and time alignment. Finance, revenue, customer, and product teams can trust the same numbers.

Why standard metrics matter

Standardizing your metrics helps you:

• Track recurring revenue over time without spreadsheets

• Compare periods consistently (month over month, year over year)

• Align reporting across finance and go-to-market teams

What “standard metrics” includes

Bigdelta’s standard metrics focus on subscription revenue and retention. Common examples include:

• Monthly Recurring Revenue (MRR): predictable monthly subscription revenue

• Annual Recurring Revenue (ARR): recurring revenue annualized from active subscriptions

• Customer churn rate: customers lost in a period

• Net Revenue Retention (NRR): revenue kept from existing customers, including expansion

• Gross Revenue Retention (GRR): revenue kept from existing customers, excluding expansion

• Average Revenue Per User (ARPU): average revenue per customer over time

Metric definitions (and how to interpret them)

If you need exact definitions and calculation guidance, use:

• Metrics for subscription revenue

Prerequisites for accurate reporting

Your metrics are only as good as your inputs. Start with billing data, then add product usage for earlier churn signals.

• Connecting your data to Bigdelta

• Data Model